Cryptocurrency Landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal.

Landing pages, like any other part of your online marketing arsenal, need goals. Without concrete, specific goals, there’s no way to create an effective page. Your goal should be clear before you begin designing your page.

Before you get started, you’ll need to determine the goal of your landing page. MailChimp makes that part easy by giving you two templates to choose from: signup page and product page. A signup page is designed to help you grow your list, while a product page is for advertising your business and selling stuff from your store.

Landing pages, especially those designed to help you sell more stuff, give you a great opportunity to highlight a specific item and tell your customers why they’ve gotta have it. Include descriptive product information and don’t forget to expand on important product specs, like sizing or dimensions.

Landing pages need to be greatly simplified compared to many other website designs. This is because landing pages have very specific goals and shouldn’t include any extraneous information that might distract your visitors and prevent them from converting.